Distracted driving is widely acknowledged as a dangerous activity. According to the Governors Highway Safety Association, More than 95 percent of licensed drivers believe that drivers who text, email or use social media while driving are a “somewhat” or “very” serious threat to their personal safety. This belief has not put an end to distracted driving, however. More than one-third of survey respondents admit to reading texts or emails while driving. More than one-quarter admit to writing or sending texts and emails while driving. An insurance company is using a new tool to help encourage drivers to avoid distracted driving.
Allstate has launched a national tour to give people a chance to try distracted driving in a simulated environment. The simulator, called Reality Rides, lets people “drive” while texting, having a phone conversation or using a navigation device. The simulator is about more than just car accidents caused by distracted driving. It also gives participants information about traffic tickets they could receive for engaging in the various behaviors. While many states and municipalities have passed laws regarding texting and other distractions, many drivers are not clear about what they can and cannot do behind the wheel.
A representative from Allstate called the simulator, “an impactful way for drivers to learn firsthand how significantly distractions can affect their ability to drive safely.” The simulator may help bridge the gap between the belief in the dangers of distracted driving and actually taking the steps necessary to eliminate distractions when behind the wheel.
Source: Carrier Management, “Allstate Tries to Educate Drivers With Reality Rides Simulator,” 8 April, 2015
